By Malherbe Pelser In the fast-paced world of retail marketing, agility and trust often determine whether a campaign makes it to launch, or misses the moment entirely. This was certainly the case for Debenhams’ High Summer campaign, which came together in…
Cannes Lions 2025
The top innovationas and ideas shaping the future of marketing We might not have strolled the Croisette ourselves this year, but we’ve been dialled in, tracking the pulse of the conversations, campaigns, and creativity lighting up Cannes Lions 2025. And what…
MidJourney’s Leap into AI Video
A Beautiful Experiment Facing a Harsh Spotlight AI image generation has already transformed the creative world. With the release of its video model, MidJourney has taken a bold step into motion. Their first official video engine, known simply as V1, allows…
Shoptalk Europe 2025: Retail’s AI Inflection Point
Shoptalk Europe 2025, held in Barcelona this June, was a big moment for the retail world. With over 4,500 retail leaders and more than 160 speakers, the message echoed loud and clear: artificial intelligence (AI) isn’t something we’re waiting for, it’s…
In the age of AI, content is everywhere — but are we still telling stories that matter?
Content might be multiplying, but is it connecting? Is it resonating in the way great stories once did – not just engaging but anchoring us? Last week on Substack, AI marketing expert Charlie Hills penned a sharp, clear-eyed provocation: Content is Dead….
The Human Firewall: Character Before Code
In an era of automation, humanity,not hardware, is our true line of defence. Scroll through a stock image library and type in the keyword “cybersecurity” and you’ll find a familiar image in corporate security – rows of servers, complex encryption protocols,…
The New Creative Lie: Toss in a Prompt, Land a Marlin
By Geraint Gronow AI isn’t a magic wand; it’s a soggy worm on a hook in a thunderstorm. Unpredictable weather. Dodgy bait. A whole lot of waiting. The pace of AI feels effortless, almost overnight, everything seems faster. Tools are smarter. Outputs sharper. Demos dazzle. But…
Saudi Arabia’s Big AI Bet Isn’t Just a Headline. It’s a Signal.
This week, Saudi Arabia launched Humain, a multibillion-dollar artificial intelligence company chaired by Crown Prince Mohammed bin Salman and backed by the country’s $940bn Public Investment Fund (PIF). It’s not just a corporate announcement—it’s a declaration of intent. Humain is set…
Are you replaceable by AI? If you choose to be
There’s a lot of hearsay going on and it concerns our future; doomsday prophesying of human intelligence being inferior and possibly replaceable. AI is showing off at the moment. Its text-to-image generation skills are squashing our identities into toy packaging as…
The Shadow Stack: Why Companies Are Blind to the AI Already Inside Them
In boardrooms across the world, executives are grappling with the pressure to define their AI strategy. But while their eyes are fixed on the horizon—tracking roadmaps, forecasts, and disruption—they often overlook what’s already unfolding inside their organisations: the invisible adoption of…
