Dean McCoubrey The Six Labs Model is a commercial intelligence framework that explains when and why to deploy different marketing capabilities across strategy, brand, content, production, search, and technology to improve decision quality and revenue outcomes in B2B organisations. The Six…
The Complete Guide to Commercial Intelligence for B2B Brands
By Dean McCoubrey What Commercial Intelligence Actually Means What is commercial intelligence in marketing? Commercial intelligence is an operating system that turns market signals, buyer behaviour, and go-to-market performance data into decision-grade guidance for commercial leaders. Its purpose is to give leadership…
Best AI-First Marketing Agencies in the UK for 2026
By Dean McCoubrey AI has become core infrastructure for modern marketing. By 2026, the UK’s leading agencies are less defined by channels, headcount, or awards, and more by how effectively they combine AI, human judgement, and commercial outcomes within a single…
Retail Marketing Explained: Is It Worth It for Brands in 2026?
By Grant Hillary Is your brand struggling to make a meaningful impact in the competitive retail landscape? This article will explore the essential elements of retail marketing, revealing strategies that can transform your approach and drive measurable growth. In fact, brands…
How to Choose the Right B2B Agency in 2025
A practical guide for teams who need more than another checklist. By Dean McCoubrey At Humaine we believe that choosing the right B2B agency can feel overwhelming, especially with so many options that promise results but fail to deliver. This guide…
UK Customer Experience Awards 2025: Reflections from Wembley
By Mike Butler On 16 October 2025, Wembley Stadium played host to one of the most energising events in the UK business calendar: the UK Customer Experience Awards (UKCXA). Now in its 16th year, the event brought together nearly 1,000 professionals…
Agentic Commerce Is Here: What It Means for Brands, Retailers, and the Future of Buying
By Grant Hillary For as long as I can remember, my career has revolved around one core question: What’s stopping people from buying more? It started with draught beer in South Africa in the early ’90s. Before I could grow SAB’s…
The AI surge and the magpie effect hypnotising the C-Suite
By Dean McCoubrey AI is phenomenal technology with breathtaking potential, but it does not guarantee business results unless you have an expert shaping the inputs and discerning the outputs. Without that, the shine often exceeds the substance. Take a look at…
Humaine at the Forefront: Highlights from AI Empowered 2025
By Warren Galley On 7–8 August, the Cape Town International Convention Centre hosted AI Empowered 2025, a landmark event drawing more than 3,000 delegates, 40+ speakers, and over 50 sessions. The summit brought together business leaders, technologists, creatives, educators, and policy-makers…
From Cape Town to Piccadilly: How Trust, Talent and Teamwork Delivers
By Malherbe Pelser In the fast-paced world of retail marketing, agility and trust often determine whether a campaign makes it to launch, or misses the moment entirely. This was certainly the case for Debenhams’ High Summer campaign, which came together in…