Shoptalk Europe 2025, held in Barcelona this June, was a big moment for the retail world. With over 4,500 retail leaders and more than 160 speakers, the message echoed loud and clear: artificial intelligence (AI) isn’t something we’re waiting for, it’s…
In the age of AI, content is everywhere — but are we still telling stories that matter?
Content might be multiplying, but is it connecting? Is it resonating in the way great stories once did – not just engaging but anchoring us? Last week on Substack, AI marketing expert Charlie Hills penned a sharp, clear-eyed provocation: Content is Dead….
The Human Firewall: Character Before Code
In an era of automation, humanity,not hardware, is our true line of defence. Scroll through a stock image library and type in the keyword “cybersecurity” and you’ll find a familiar image in corporate security – rows of servers, complex encryption protocols,…
The New Creative Lie: Toss in a Prompt, Land a Marlin
By Geraint Gronow AI isn’t a magic wand; it’s a soggy worm on a hook in a thunderstorm. Unpredictable weather. Dodgy bait. A whole lot of waiting. The pace of AI feels effortless, almost overnight, everything seems faster. Tools are smarter. Outputs sharper. Demos dazzle. But…
Saudi Arabia’s Big AI Bet Isn’t Just a Headline. It’s a Signal.
This week, Saudi Arabia launched Humain, a multibillion-dollar artificial intelligence company chaired by Crown Prince Mohammed bin Salman and backed by the country’s $940bn Public Investment Fund (PIF). It’s not just a corporate announcement—it’s a declaration of intent. Humain is set…
Are you replaceable by AI? If you choose to be
There’s a lot of hearsay going on and it concerns our future; doomsday prophesying of human intelligence being inferior and possibly replaceable. AI is showing off at the moment. Its text-to-image generation skills are squashing our identities into toy packaging as…
The Shadow Stack: Why Companies Are Blind to the AI Already Inside Them
In boardrooms across the world, executives are grappling with the pressure to define their AI strategy. But while their eyes are fixed on the horizon—tracking roadmaps, forecasts, and disruption—they often overlook what’s already unfolding inside their organisations: the invisible adoption of…
Why A/B Testing Is No Longer Enough
For years, A/B testing has been the trusted companion of marketers—offering a methodical, data-backed approach to campaign optimisation. Test two versions of a message, serve them to split audiences, and invest in the one that performs better. Logical. Sensible. Economical. But…
If granny can now make a TV ad, should you hire her?
A caution to business leaders adopting Generative AI without a plan Last week, OpenAI launched its upgraded visual toolset, and just like that, another level of creativity, execution and automation became available at the click of a prompt. We can now…
How AI is Reshaping UK Customer Loyalty Programmes
Artificial intelligence is transforming customer loyalty programmes in the UK, as brands compete to offer hyper-personalised experiences while balancing data privacy concerns. A shift towards instant digital rewards and sustainability-driven initiatives is reshaping the way businesses build lasting relationships with consumers….
