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Plastic and waste floating in a murky ocean, mirroring the idea of a The Dead Internet Theory

Is the Internet Dying Again? Not Quite, But There’s Real Reason to Worry

Public debate about the “dead internet theory” has resurfaced, this time from people who helped build the modern web. When Sam Altman notes the rise of LLM run accounts and Alexis Ohanian warns that parts of the internet feel “dead”, it…

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From Tools to Transformation: Reflections on AI Expo Africa

Every wave of innovation eventually reaches a turning point.  I recently had the privilege of attending AI Expo Africa 2025 with my colleagues Grant Hillary and Tetelo Maake and that shift was clear. The conversation moved from excitement about capability to focus on clarity and intent. It…

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Humaine at World Summit AI

The Future of AI is already happening: Insights from World Summit AI 2025

By Grant Hillary Last week, alongside Mike Butler, I had the opportunity to attend World Summit AI in Amsterdam, and it was far from just another tech conference. With more than 5,000 people from over 100 countries, the event felt like a global pulse-check…

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UK Customer Experience Awards 2025: Reflections from Wembley

By Mike Butler On 16 October 2025, Wembley Stadium played host to one of the most energising events in the UK business calendar: the UK Customer Experience Awards (UKCXA). Now in its 16th year, the event brought together nearly 1,000 professionals…

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view-robotic-vacuum

Sam has plans for the world

When Sam Altman took the stage at OpenAI’s DevDay 2025, it wasn’t a product pitch. It was a blueprint for a new world order. He unveiled OpenAI’s evolution from a research lab into a consumer platform, an infrastructure giant, and a…

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Woman shopping on her mobile phone, illustrating the rise of agentic commerce.

Agentic Commerce Is Here: What It Means for Brands, Retailers, and the Future of Buying

By Grant Hillary For as long as I can remember, my career has revolved around one core question: What’s stopping people from buying more? It started with draught beer in South Africa in the early ’90s. Before I could grow SAB’s…

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Dean McCoubrey Bio

The AI surge and the magpie effect hypnotising the C-Suite

By Dean McCoubrey AI is phenomenal technology with breathtaking potential, but it does not guarantee business results unless you have an expert shaping the inputs and discerning the outputs. Without that, the shine often exceeds the substance. Take a look at…

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Noodle Blog

When We Sat Through Noodles

By Geraint Gronow Remember when you actually looked forward to the ad break? Not because you needed a brew and a biscuit, but because you didn’t want to miss what came next. Some made you laugh out loud. Some made you…

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AEO Dean McCoubrey

What the heck is AEO?

By Dean McCoubrey The way we discover information online is changing at breakneck speed. For more than a decade, digital marketing lived and died by search engine optimisation (SEO). We learned to obsess over keywords, backlinks, and meta tags, navigating endless…

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Humaine at the Forefront: Highlights from AI Empowered 2025

By Warren Galley On 7–8 August, the Cape Town International Convention Centre hosted AI Empowered 2025, a landmark event drawing more than 3,000 delegates, 40+ speakers, and over 50 sessions. The summit brought together business leaders, technologists, creatives, educators, and policy-makers…

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