By Mike Butler NRF 2026, The event of the year I spent the last few days in New York during NRF 2026, one of the biggest retail events of the year. This conference was grounded in truth rather than shaped by futuristic…
Best AI-First Marketing Agencies in the UK for 2026
By Dean McCoubrey AI has become core infrastructure for modern marketing. By 2026, the UK’s leading agencies are less defined by channels, headcount, or awards, and more by how effectively they combine AI, human judgement, and commercial outcomes within a single…
2025 Year in Review: When AI Went Bananas
By Dean Mc Coubrey Introduction to the 2025 Year in Review: AI’s Explosive Growth in 2025 To understand the scale of 2025, look away from Silicon Valley. Look instead at the construction sites in Texas or Michigan, where steel frames the…
AI, creativity, and the year we all had strong feelings about it.
We’re All Being Herded Into the AI Pasture. Whether We Like It or Not. By Geraint GronowDecember 2025 As 2025 draws to a close, I’ve been reflecting on how AI and creativity have danced through the year. Sometimes gracefully. Sometimes awkwardly….
Retail Marketing Explained: Is It Worth It for Brands in 2026?
By Grant Hillary Is your brand struggling to make a meaningful impact in the competitive retail landscape? This article will explore the essential elements of retail marketing, revealing strategies that can transform your approach and drive measurable growth. In fact, brands…
How to Choose the Right B2B Agency in 2025
A practical guide for teams who need more than another checklist. By Dean McCoubrey At Humaine we believe that choosing the right B2B agency can feel overwhelming, especially with so many options that promise results but fail to deliver. This guide…
Is the Internet Dying Again? Not Quite, But There’s Real Reason to Worry
Public debate about the “dead internet theory” has resurfaced, this time from people who helped build the modern web. When Sam Altman notes the rise of LLM run accounts and Alexis Ohanian warns that parts of the internet feel “dead”, it…
From Tools to Transformation: Reflections on AI Expo Africa
Every wave of innovation eventually reaches a turning point. I recently had the privilege of attending AI Expo Africa 2025 with my colleagues Grant Hillary and Tetelo Maake and that shift was clear. The conversation moved from excitement about capability to focus on clarity and intent. It…
The Future of AI is already happening: Insights from World Summit AI 2025
By Grant Hillary Last week, alongside Mike Butler, I had the opportunity to attend World Summit AI in Amsterdam, and it was far from just another tech conference. With more than 5,000 people from over 100 countries, the event felt like a global pulse-check…
UK Customer Experience Awards 2025: Reflections from Wembley
By Mike Butler On 16 October 2025, Wembley Stadium played host to one of the most energising events in the UK business calendar: the UK Customer Experience Awards (UKCXA). Now in its 16th year, the event brought together nearly 1,000 professionals…
