We’re All Being Herded Into the AI Pasture. Whether We Like It or Not. By Geraint GronowDecember 2025 As 2025 draws to a close, I’ve been reflecting on how AI and creativity have danced through the year. Sometimes gracefully. Sometimes awkwardly….
When We Sat Through Noodles
By Geraint Gronow Remember when you actually looked forward to the ad break? Not because you needed a brew and a biscuit, but because you didn’t want to miss what came next. Some made you laugh out loud. Some made you…
MidJourney’s Leap into AI Video
A Beautiful Experiment Facing a Harsh Spotlight AI image generation has already transformed the creative world. With the release of its video model, MidJourney has taken a bold step into motion. Their first official video engine, known simply as V1, allows…
The New Creative Lie: Toss in a Prompt, Land a Marlin
By Geraint Gronow AI isn’t a magic wand; it’s a soggy worm on a hook in a thunderstorm. Unpredictable weather. Dodgy bait. A whole lot of waiting. The pace of AI feels effortless, almost overnight, everything seems faster. Tools are smarter. Outputs sharper. Demos dazzle. But…
From Cutting Boards to AI: A Creative’s Journey Through Change
The Only Constant in Creativity? Change. By Geraint Gronow Every generation faces that defining moment, the arrival of a new technology that makes you question everything. Is this the end of my career as I know it? I’ve been there. More…