Grant Hillary Summary Analysts project that by 2028, up to 90% of B2B buying decisions will be AI-mediated, with an estimated $15 trillion in global spend flowing through autonomous agent systems. The research phase, vendor shortlisting, and evaluation now happen inside…
The Complete Guide to Commercial Intelligence for B2B Brands
By Dean McCoubrey What Commercial Intelligence Actually Means What is commercial intelligence in marketing? Commercial intelligence is an operating system that turns market signals, buyer behaviour, and go-to-market performance data into decision-grade guidance for commercial leaders. Its purpose is to give leadership…
Davos Insights: Why AI Will Break Most Brand Strategies Before 2030
Mike Butler Summary AI is dismantling traditional brand strategies by reshaping how value is perceived and discovered. Five critical threats emerge by 2030: commoditised differentiation, trust as currency, skill misalignment, data ethics, and invisible brands inside machines. Winning brands will build…
Best AI-First Marketing Agencies in the UK for 2026
By Dean McCoubrey AI has become core infrastructure for modern marketing. By 2026, the UK’s leading agencies are less defined by channels, headcount, or awards, and more by how effectively they combine AI, human judgement, and commercial outcomes within a single…
2025 Year in Review: When AI Went Bananas
By Dean Mc Coubrey Introduction to the 2025 Year in Review: AI’s Explosive Growth in 2025 To understand the scale of 2025, look away from Silicon Valley. Look instead at the construction sites in Texas or Michigan, where steel frames the…
Retail Marketing Explained: Is It Worth It for Brands in 2026?
By Grant Hillary Is your brand struggling to make a meaningful impact in the competitive retail landscape? This article will explore the essential elements of retail marketing, revealing strategies that can transform your approach and drive measurable growth. In fact, brands…
Is the Internet Dying Again? Not Quite, But There’s Real Reason to Worry
Public debate about the “dead internet theory” has resurfaced, this time from people who helped build the modern web. When Sam Altman notes the rise of LLM run accounts and Alexis Ohanian warns that parts of the internet feel “dead”, it…
The Future of AI is already happening: Insights from World Summit AI 2025
By Grant Hillary Last week, alongside Mike Butler, I had the opportunity to attend World Summit AI in Amsterdam, and it was far from just another tech conference. With more than 5,000 people from over 100 countries, the event felt like a global pulse-check…
Agentic Commerce Is Here: What It Means for Brands, Retailers, and the Future of Buying
By Grant Hillary For as long as I can remember, my career has revolved around one core question: What’s stopping people from buying more? It started with draught beer in South Africa in the early ’90s. Before I could grow SAB’s…
The AI surge and the magpie effect hypnotising the C-Suite
By Dean McCoubrey AI is phenomenal technology with breathtaking potential, but it does not guarantee business results unless you have an expert shaping the inputs and discerning the outputs. Without that, the shine often exceeds the substance. Take a look at…