Public debate about the “dead internet theory” has resurfaced, this time from people who helped build the modern web. When Sam Altman notes the rise of LLM run accounts and Alexis Ohanian warns that parts of the internet feel “dead”, it…
The Future of AI is already happening: Insights from World Summit AI 2025
By Grant Hillary Last week, alongside Mike Butler, I had the opportunity to attend World Summit AI in Amsterdam, and it was far from just another tech conference. With more than 5,000 people from over 100 countries, the event felt like a global pulse-check…
The AI surge and the magpie effect hypnotising the C-Suite
By Dean McCoubrey AI is phenomenal technology with breathtaking potential, but it does not guarantee business results unless you have an expert shaping the inputs and discerning the outputs. Without that, the shine often exceeds the substance. Take a look at…
Humaine at the Forefront: Highlights from AI Empowered 2025
By Warren Galley On 7–8 August, the Cape Town International Convention Centre hosted AI Empowered 2025, a landmark event drawing more than 3,000 delegates, 40+ speakers, and over 50 sessions. The summit brought together business leaders, technologists, creatives, educators, and policy-makers…
AI for Good 2025: Why Purpose-Driven Tech Matters More Than Ever
What Marketers Need to Pay Attention To, Now At Humaine, we believe technology should amplify what’s best about being human. That’s why this year’s AI for Good Summit 2025 in Geneva stood out as one to watch. It offered a real glimpse into where…
Is AI the real threat to our future?
For as long as civilisations have risen, humanity has encountered existential threats. From disease to war, ideology to empire, we have faced collapse and clawed our way back. And yet, this moment feels different. Not because it is, but because of…
Cannes Lions 2025
The top innovationas and ideas shaping the future of marketing We might not have strolled the Croisette ourselves this year, but we’ve been dialled in, tracking the pulse of the conversations, campaigns, and creativity lighting up Cannes Lions 2025. And what…
Shoptalk Europe 2025: Retail’s AI Inflection Point
Shoptalk Europe 2025, held in Barcelona this June, was a big moment for the retail world. With over 4,500 retail leaders and more than 160 speakers, the message echoed loud and clear: artificial intelligence (AI) isn’t something we’re waiting for, it’s…
Saudi Arabia’s Big AI Bet Isn’t Just a Headline. It’s a Signal.
This week, Saudi Arabia launched Humain, a multibillion-dollar artificial intelligence company chaired by Crown Prince Mohammed bin Salman and backed by the country’s $940bn Public Investment Fund (PIF). It’s not just a corporate announcement—it’s a declaration of intent. Humain is set…
If granny can now make a TV ad, should you hire her?
A caution to business leaders adopting Generative AI without a plan Last week, OpenAI launched its upgraded visual toolset, and just like that, another level of creativity, execution and automation became available at the click of a prompt. We can now…











