By Dean McCoubrey Summary: Gen AI and the future. AI dominance mirrors Big Tech’s rise through utility, not force. Yet regulatory frameworks lag behind capability, creating an ethics vacuum. Unlike social media, Gen AI participates in cognition itself, automating decision-making in…
Davos Insights: Why AI Will Break Most Brand Strategies Before 2030
Mike Butler Summary AI is dismantling traditional brand strategies by reshaping how value is perceived and discovered. Five critical threats emerge by 2030: commoditised differentiation, trust as currency, skill misalignment, data ethics, and invisible brands inside machines. Winning brands will build…