By Geraint Gronow Remember when you actually looked forward to the ad break? Not because you needed a brew and a biscuit, but because you didn’t want to miss what came next. Some made you laugh out loud. Some made you…
AI for Good 2025: Why Purpose-Driven Tech Matters More Than Ever
What Marketers Need to Pay Attention To, Now At Humaine, we believe technology should amplify what’s best about being human. That’s why this year’s AI for Good Summit 2025 in Geneva stood out as one to watch. It offered a real glimpse into where…
From Cape Town to Piccadilly: How Trust, Talent and Teamwork Delivers
By Malherbe Pelser In the fast-paced world of retail marketing, agility and trust often determine whether a campaign makes it to launch, or misses the moment entirely. This was certainly the case for Debenhams’ High Summer campaign, which came together in…
Cannes Lions 2025
The top innovationas and ideas shaping the future of marketing We might not have strolled the Croisette ourselves this year, but we’ve been dialled in, tracking the pulse of the conversations, campaigns, and creativity lighting up Cannes Lions 2025. And what…
The New Creative Lie: Toss in a Prompt, Land a Marlin
By Geraint Gronow AI isn’t a magic wand; it’s a soggy worm on a hook in a thunderstorm. Unpredictable weather. Dodgy bait. A whole lot of waiting. The pace of AI feels effortless, almost overnight, everything seems faster. Tools are smarter. Outputs sharper. Demos dazzle. But…