Mike Butler Summary AI is dismantling traditional brand strategies by reshaping how value is perceived and discovered. Five critical threats emerge by 2030: commoditised differentiation, trust as currency, skill misalignment, data ethics, and invisible brands inside machines. Winning brands will build…
2025 Year in Review: When AI Went Bananas
By Dean Mc Coubrey Introduction to the 2025 Year in Review: AI’s Explosive Growth in 2025 To understand the scale of 2025, look away from Silicon Valley. Look instead at the construction sites in Texas or Michigan, where steel frames the…
Is the Internet Dying Again? Not Quite, But There’s Real Reason to Worry
Public debate about the “dead internet theory” has resurfaced, this time from people who helped build the modern web. When Sam Altman notes the rise of LLM run accounts and Alexis Ohanian warns that parts of the internet feel “dead”, it…
Humaine at the Forefront: Highlights from AI Empowered 2025
By Warren Galley On 7–8 August, the Cape Town International Convention Centre hosted AI Empowered 2025, a landmark event drawing more than 3,000 delegates, 40+ speakers, and over 50 sessions. The summit brought together business leaders, technologists, creatives, educators, and policy-makers…
AI for Good 2025: Why Purpose-Driven Tech Matters More Than Ever
What Marketers Need to Pay Attention To, Now At Humaine, we believe technology should amplify what’s best about being human. That’s why this year’s AI for Good Summit 2025 in Geneva stood out as one to watch. It offered a real glimpse into where…
Is AI the real threat to our future?
For as long as civilisations have risen, humanity has encountered existential threats. From disease to war, ideology to empire, we have faced collapse and clawed our way back. And yet, this moment feels different. Not because it is, but because of…
In the age of AI, content is everywhere — but are we still telling stories that matter?
Content might be multiplying, but is it connecting? Is it resonating in the way great stories once did – not just engaging but anchoring us? Last week on Substack, AI marketing expert Charlie Hills penned a sharp, clear-eyed provocation: Content is Dead….
The Human Firewall: Character Before Code
In an era of automation, humanity,not hardware, is our true line of defence. Scroll through a stock image library and type in the keyword “cybersecurity” and you’ll find a familiar image in corporate security – rows of servers, complex encryption protocols,…
If granny can now make a TV ad, should you hire her?
A caution to business leaders adopting Generative AI without a plan Last week, OpenAI launched its upgraded visual toolset, and just like that, another level of creativity, execution and automation became available at the click of a prompt. We can now…
The ‘Future of Work’: Balancing AI efficiency with human dignity in a changing landscape
By Dean McCoubrey head of Tech and Training In my two jobs as a human-centric AI leader, and a GenZ social media and digital citizenship educator in schools, it’s evident we have an all-new and hyper unpredictable future to consider. This requires…