Case Studies

Six Labs. Human Judgment. Global Brands.

Selected work across strategy, brand, content, production, search and tech + IP.

Humaine’s case studies show how strategy, creativity, AI capability and human judgement work together to create measurable commercial growth.

Across retail, B2B and non-profit organisations, we help teams solve complex challenges that need more than a standard campaign or isolated production brief. From global content production and AI-enabled campaign systems to sector-specific B2B programmes and brand infrastructure, each project brings the right combination of Humaine Labs together around a clear commercial outcome.

Explore the work below to see the challenge, approach, specialist capability and results behind each engagement. Every case below represents a brief that required more than execution. It required judgment.

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Three countries. Two sports. One campaign that held it together.

Sector: Retail
Labs: Production Lab

Multi-market AW26 production. Three countries. Three sports. One unified campaign system.

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ASICS
– Retail

Meet ‘Partner Studio’…delivering 312 campaigns. To every market. In minutes, not months. You have to see this.

Sector: B2B
Labs: Tech & IP Lab ·

AI-powered platform. 312 campaigns. Asset turnaround from 6-8 weeks to minutes. 25% engagement uplift.

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Sage
– Partner Marketing

From invisible to active – a B2B content engine built from zero.

Sector: B2B
Labs: ContentLab · Tech + IP Lab

B2B content engine built from zero. LinkedIn-first. Sales and awareness campaigns live within weeks.

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Six Degrees
– B2B

A brand story that finally lands – across two markets

Sector: B2B
Labs: Production Lab

Multi-market brand production. UK and South Africa. Video and photography built for sustained use, not a single campaign.

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Amplify5
-B2B

Full High Summer campaign. One location. On time.

Sector: Retail
Labs: Production Lab

High Summer 2025. Full photography and video. Cape Town. Delivered within a single shoot window, on time.

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Debenhams
– Retail

One coherent B2B campaign. Customised across six industry sub-sectors. Engaging 276 retail decision-makers.

Sector: B2B
Labs: ContentLab · Strategy Lab

276 engaged retail decision-makers. Six sub-sectors. One strategic spine. Email open rates of 20-30% across all streams.

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Six Degrees – Retail Re:Optimised
– B2B

Shot an entire Summer ’26 campaign in 6 days – during UK winter.

Sector: Retail
Labs: Production Lab

Full SS26 campaign. Photography and video. 6 days. Cape Town and Hermanus. Multiple storylines, one window.

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Wax London
– Retail

Building a compelling funding story and credibility that helps a charity attract and multiply the funding it deserves.

Sector: Non-Profit
Labs: Strategy Lab · Brand Lab · Production Lab

Pro bono. Strategy, brand, and production. Building the communications infrastructure a South African education charity needs to grow corporate funding.

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Case Studies