Humaine

Case Studies

Six Labs. Human Judgment. Global Brands.

We combine strategic thinking, AI capability, and expert human discernment to deliver world-class marketing outcomes; faster, smarter, and at a scale most agencies can’t match. Every case below represents a brief that required more than execution. It required judgment.

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Three countries. Two sports. One campaign that held it together.

Sector: Retail
Labs: Production Lab

  • Multi-market AW26 production. Three countries. Three sports. One unified campaign system.
See Results →

ASICS
– Retail


Meet ‘Partner Studio’…delivering 312 campaigns. To every market. In minutes, not months. You have to see this.

Sector: B2B
Labs: Tech & IP Lab ·

  • AI-powered platform. 312 campaigns. Asset turnaround from 6-8 weeks to minutes. 25% engagement uplift.
See Results →

Sage
– Partner Marketing

From invisible to active – a B2B content engine built from zero.

Sector: B2B
Labs: ContentLab · Tech + IP Lab

  • B2B content engine built from zero. LinkedIn-first. Sales and awareness campaigns live within weeks.
See Results →

Six Degrees
– B2B

A brand story that finally lands – across two markets

Sector: B2B
Labs: Production Lab

  • Multi-market brand production. UK and South Africa. Video and photography built for sustained use, not a single campaign.
See Results →

Amplify5
-B2B

Full High Summer campaign. One location. On time.

Sector: Retail
Labs: Production Lab

  • High Summer 2025. Full photography and video. Cape Town. Delivered within a single shoot window, on time.
See Results →

Debenhams
– Retail

One coherent B2B campaign. Customised across six industry sub-sectors. Engaging 276 retail decision-makers.

Sector: B2B
Labs: ContentLab · Strategy Lab

  • 276 engaged retail decision-makers. Six sub-sectors. One strategic spine. Email open rates of 20-30% across all streams.
See Results →

Six Degrees – Retail Re:Optimised
– B2B

Shot an entire Summer ’26 campaign in 6 days – during UK winter.

Sector: Retail
Labs: Production Lab

  • Full SS26 campaign. Photography and video. 6 days. Cape Town and Hermanus. Multiple storylines, one window.
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Wax London
– Retail

Building a compelling funding story and credibility that helps a charity attract and multiply the funding it deserves.

Sector: Non-Profit
Labs: Strategy Lab · Brand Lab · Production Lab

  • Pro bono. Strategy, brand, and production. Building the communications infrastructure a South African education charity needs to grow corporate funding.
See Results →

Mellon Educate
– Non-Profit