Sage – Partner Studio
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Sage’s global partner network needed to run their own lead-generation campaigns — without diluting the brand or overwhelming central marketing. With 312 campaigns required across all products and regions, manually producing partner-ready assets was unsustainable. Time to market: 6 to 8 weeks per campaign. That is a competitive disadvantage built into the process.
Humaine built Sage Partner Studio: a proprietary AI-powered platform that lets Sage’s activation team instantly adapt, translate, and customise existing content for any partner, in any region — in minutes. Partners brand assets as their own, inject their tone of voice, and localise across French, German, Spanish, and Portuguese without a single request back to central marketing. We delivered the platform across four phased builds, ran an early adopter programme with 15 strategic partners across the US, UK, and France, and manage ongoing build and maintenance. Humaine owns the IP. Sage owns the competitive edge.
What we delivered
Humaine built Sage Partner Studio — a proprietary AI-powered platform that enables Sage’s global partner network to adapt, translate, and customise campaign assets independently, in any region, in minutes. Before the platform, producing partner-ready assets took 6–8 weeks per campaign. After deployment, Sage’s activation team delivered 312 campaigns across all products, regions, and languages at scale, with a 25% increase in campaign engagement across the network.
The approach Humaine took with Sage was to put a controlled platform in partners’ hands rather than routing every request through central marketing. Sage Partner Studio allows partners to brand assets as their own and localise across four languages — but only within parameters Sage’s activation team controls. This removed a bottleneck that had been creating a 6–8 week time-to-market disadvantage, without sacrificing brand consistency.
Sage Partner Studio is a proprietary AI-powered platform built by Humaine for Sage’s global partner network. It enables Sage’s activation team to instantly adapt, translate, and customise existing marketing content for any partner, in any region, removing the need for individual requests back to central marketing. Humaine owns the IP; Sage licenses the platform and retains the competitive advantage it creates.
Humaine replaced a manual, centralised production process — which took 6–8 weeks per campaign — with a self-serve AI platform that generates partner-ready assets in minutes. The platform was delivered across four phased builds and launched with an early adopter programme across 15 strategic partners in the US, UK, and France, with Humaine managing ongoing build and maintenance.
Campaign turnaround dropped from 6–8 weeks to minutes. Campaign engagement and utilisation across the partner network increased by 25%, and demand-generation MDF requests rose by 25%. The platform now supports 312 campaigns across all of Sage’s products, regions, and languages.
“An AI-powered platform that instantly adapts and customises Sage content for partners, at scale, across every region.”
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