Humaine

Sage – Partner Studio

312 campaigns. Every market.
Minutes, not months.

Sector: B2B
Labs:  Tech & IP Lab

Sage’s global partner network needed to run their own lead-generation campaigns — without diluting the brand or overwhelming central marketing. With 312 campaigns required across all products and regions, manually producing partner-ready assets was unsustainable. Time to market: 6 to 8 weeks per campaign. That is a competitive disadvantage built into the process.

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Humaine built Sage Partner Studio: a proprietary AI-powered platform that lets Sage’s activation team instantly adapt, translate, and customise existing content for any partner, in any region — in minutes. Partners brand assets as their own, inject their tone of voice, and localise across French, German, Spanish, and Portuguese without a single request back to central marketing. We delivered the platform across four phased builds, ran an early adopter programme with 15 strategic partners across the US, UK, and France, and manage ongoing build and maintenance. Humaine owns the IP. Sage owns the competitive edge.

What we delivered

  • 25% increase in campaign engagement and utilisation across the partner network
  • 25% increase in demand-generation MDF requests
  • Asset turnaround reduced from 6–8 weeks to minutes
  • Campaigns supported across all products, regions, and languages at scale
Sage Partner Studio

“An AI-powered platform that instantly adapts and customises Sage content for partners, at scale, across every region.”

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Case Studies