Three countries. Two sports.
One campaign that held together.

Sector: Retail
Labs: Production Lab

ASICS needed high-volume campaign content for AW26 across volleyball, handball, and padel — spanning multiple European markets simultaneously. The brief wasn’t just about coverage. It was about consistency: every market, every sport, every channel had to feel like it came from the same campaign system, not a patchwork of regional shoots.

Humaine produced and delivered campaign shoots across Italy, Germany, and Spain — managing production end-to-end across all three locations under a single campaign framework. One production team. One visual system. Every decision made to maintain coherence whether the asset ended up in a Berlin retail window or a Madrid social feed. The discipline of consistent briefing, aligned creative direction, and quality-checking at every stage is what made it possible. Scale without entropy.

What we delivered

  • Campaign content delivered across three European markets
  • Multi-sport coverage — volleyball, handball, and padel — within a unified system
  • Assets deployed across retail and social media channels globally
  • Consistent campaign identity maintained across all locations and outputs
ASICS Case Study
ASICS Case Study
ASICS Case Study

“Humaine delivered exactly what we needed, when we needed it.”

Scaling multi-market campaigns?
Speak with Mal, Head of Production Lab.