Debenhams

Full High Summer campaign.
One location. On time.

Sector: Retail
Labs: Production Lab

Debenhams needed their High Summer 2025 campaign — photography and video — delivered fast, with no room for the delays that typically plague UK summer shoots. Seasonal timing, weather dependency, and availability pressures made domestic production a risk they couldn’t afford to take.

Humaine relocated the campaign to Cape Town. We handled everything: logistics, on-the-ground production, creative direction, and final delivery. Debenhams arrived with a brief and left with a complete campaign. No rescheduling. No weather days. No compromises on quality. The ability to offer an end-to-end production solution — internationally, at short notice, at the standard global brands expect — is what makes this kind of delivery possible. It’s not lucky outcome. It’s a system.

What we delivered

  • Full campaign delivered across photography and video within a single shoot window
  • Shot entirely on location in South Africa, avoiding UK seasonal constraints
  • Assets deployed across retail and marketing channels on schedule
  • End-to-end production managed by Humaine from logistics to final output

“Humaine delivered exactly what we needed, when we needed it.”

Scaling multi-market campaigns?
Speak with Mal, Head of Production Lab.