Six Degrees – Retail Re-Optimised

Six Degrees Retail Re-Optimised

One message. Six sub-sectors.
276 engaged retail decision-makers.

Sector: B2B
Labs: Strategy Lab + Content Lab

Six Degrees, a UK managed services provider, needed qualified pipeline across six distinct retail sub-sectors — fashion, luxury, heritage, automotive, and beyond. The problem wasn’t budget or reach. It was relevance. Generic messaging across CX, Cyber, and Cloud wasn’t cutting through. Retailers needed to feel seen, not segmented.

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Humaine built the Retail Re:Optimised campaign around a single hero message — then customised it entirely for each sub-sector. Same strategic spine. Thirty different conversations. We pinpointed six distinct pain points, developed six tailored campaign streams, and produced nearly 30 assets: videos, landing pages, email sequences, LinkedIn content, whitepapers, and a live roundtable event. Every asset carried the same core proposition about what Six Degrees could do for retail. But each was shaped around the specific world that sub-sector actually lives in. Relevance at scale is not a template. It is a discipline.

What we delivered

276 engaged retail contacts across the campaign
Up to 21 qualified conversations from a single landing page
20–30% average email open rates across all six streams
4,760 LinkedIn clicks with CTRs peaking at 12.66%

“Humaine delivered exactly what we needed, when we needed it.”

Want to build a campaign that scales without losing its edge?
Speak with our Strategy Lab team.

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