My career began in marketing, working across a portfolio of brands in the UK where I supported SEO, CRM management, analytics, ecommerce performance, email marketing and website optimisation.

It gave me an early understanding of how businesses grow, how customers behave and how data can shape better decisions. I also developed an appreciation for the importance of clear communication and execution.

As a Client Service Executive at Humaine, I sit between clients and delivery teams, helping translate objectives into action and ensuring projects move forward with clarity. The role gives me exposure to multiple disciplines and a front-row seat to how AI is changing the way modern agencies operate.

What stood out most throughout my experience was how much time teams spent moving information, managing processes and searching for insights. That sparked my interest in AI, not as a replacement for people but as a tool that can remove friction and create space for more valuable work.

I believe the real opportunity isn’t in the technology itself. It’s in how people use it. The most effective organisations will be those that combine AI’s speed and scale with human judgement, communication and creativity.

Being early in my career means I am learning in a world where AI is already part of everyday work. That perspective allows me to grow alongside the technology while staying focused on the people it is designed to serve.

For me, the future belongs to those who can bridge both worlds: understanding human needs while embracing the tools that help solve them.