I am a senior copywriter with 15+ years of agency experience, currently Head of Content at Humaine.

My background is traditional advertising – Saatchi & Saatchi, Accenture Song, agency life in the fullest sense of it. I’ve written across automotive, retail, FMCG, pharma, energy and more, developing creative for international markets including MENA, India, Australia and South Africa. My time working on Jaguar Land Rover is a chapter that I’m most proud of, but the thread running through my whole story thus far is the same: finding the sharpest, most human way to say something worth saying.

I came to copywriting because I love language and I’m suspicious of anything that wastes it. Whether I’m shaping a campaign concept, a B2B content strategy, or a single line of copy that has to earn its place, I bring the same instinct: clarity first, craft throughout, no filler.

I now lead content at Humaine, an AI marketing agency where human thinking isn’t the thing we’re replacing. It’s the thing we’re protecting.