Dean McCoubrey
My role is to help brands realise how much more they can do with AI, directing it to smarter, more conscious outcomes, benefitting staff, customers and clients, and the environment in which we live.
An owner of three previous marketing agencies, I am also the Founder of the 9 x award-recognised Digital Citizenship Program, MySociaLife, teaching teen and pre-teen students how to become safe and smart online in order to explore and excel. Over the last six years, I have been at the interface of social media policy and our relationship with emerging technology.
As AI emerged, it became evident we are encountering the same challenges we had seen with social media - egotistical platform leaders, lobbying to protect profits, and a race to the summit (as per previous Meta, Google, TikTok). A world enamoured with the technology and platforms sees just a fraction of the guidance or education they should, directing us to use the tools more to help society do better and be better.
This led me to shift from social media policy to AI policy, and then to join Humaine as Director of Humane Technology, always asking: "Can we do more with AI? Can we do better?"
Because we can.
Experience
Professional Experience
Responsibilities
- Director of Humane Technology
- AI Policy Advisor
- Conscious Prompt Engineer
