Team Member

For 20 years, I have been fascinated with shopper DNA and how this intersects with the ever-changing retail environment. Brands and retailers are no longer in charge—the shopper is, and with the latest advancement in AI, I am able to discover, develop, target, focus on, and perform more in the retail space than I could ever have imagined.  

I have run retail sales and marketing teams for large global corporates and, over the past 17 years, owned and run retail-based creative agencies across the continent.

Managing Director of 34° and 34° Kenya, working with most of the largest South African and East African FMCG brands

Retail Director for King James Group and Accenture Song South Africa, working across the group's retail client makeup, including Walmart, Puma Energy, Motus & Sportsman’s Warehouse.