- AI streamlines a lot of the tasks that traditionally take up time—things like data analysis, personalisation at scale, and performance tracking. Instead of manually sifting through data, AI identifies patterns and insights instantly, allowing your team to focus on creativity and strategy. You’ll also see campaigns optimised in real-time, faster decision-making, and ultimately, a better return on marketing investment with less manual effort.
Absolutely. AI doesn’t replace creativity; it enhances it. By automating repetitive tasks and providing data-driven insights, AI gives your team the time and knowledge they need to be more creative. It helps you understand your audience better, tailor messaging more precisely, and even experiment with new formats at scale. Creativity paired with AI insights can make your campaigns not just competitive, but more relevant and impactful.
- Yes, AI is an incredible tool for shaping strategy. It analyses vast amounts of data—far beyond what any human could process—to identify trends, predict consumer behaviour, and optimise your marketing tactics in real-time. This means you can base your strategy on hard data rather than guesswork, ensuring more targeted and effective campaigns. Plus, AI enables more agility, helping you adapt strategies on the fly based on real-time results.
We use a mix of AI tools tailored to different parts of the marketing process. These span the OpenAI suite of tools, Claude and Perplexity, as well as Runway for video, PhotoRoom, Firefly for image generation, Synthesia and Immersive Fox, Eleven Labs, Tome. The list goes on and on. It’s not just about what tools you use, it’s also about how you use them.
- Humane technology refers to the responsible use of technology that prioritises human well-being, fairness, and transparency. It’s about designing AI and digital tools that enhance people’s lives without exploiting their data or attention. At our agency, humane technology means building solutions that respect user privacy, promote positive engagement, and contribute to a better, more ethical digital ecosystem.
Human-centricity is putting people at the heart of everything we do. When it comes to AI, this means using technology to support human creativity, decision-making, and ethical values. Rather than letting AI dictate outcomes, we ensure that human empathy, understanding, and creativity guide how AI is applied—so the technology works for people, not the other way around.
Our policy on AI-generated images is grounded in ethics and transparency. We ensure that all images are original, respectful of intellectual property rights, and free from harmful biases. Human oversight is always part of the process to guarantee that the imagery aligns with your brand values and societal norms, while respecting copyright and avoiding misrepresentation.
When it comes to AI voice generation, we’re careful to use it ethically and with consent. We avoid imitating real voices without permission, and we don’t engage in deceptive practices like creating misleading audio. Every voice project is vetted to ensure it respects authenticity, avoids harmful usage, and meets legal standards.
We take data security very seriously. All data is encrypted both in transit and at rest, and we implement strict access controls to ensure that only authorised personnel can handle your information. We also follow a rigorous protocol for data anonymisation and regular audits to ensure your data is protected from unauthorised access, breaches, or misuse.
We adhere to GDPR by collecting only the data that’s strictly necessary, ensuring transparency with users about how their data is used, and obtaining explicit consent where required. We also support users’ rights to access, correct, or delete their data at any time. Our processes are regularly audited to stay fully compliant, and we ensure all data processing partners are GDPR-compliant as well.
Our cybersecurity measures include a multi-layered approach: advanced firewalls, end-to-end encryption, and continuous monitoring for potential threats. We also employ multi-factor authentication and regular security patches to minimise risks. Additionally, we conduct regular penetration tests and security audits to proactively identify and address vulnerabilities.
We have a strict policy of respecting copyright in all our AI and human-driven work. Whether it’s AI-generated content or traditional creative assets, we ensure that everything we produce is either fully licensed or original. Protecting intellectual property is non-negotiable, and we always steer clear of any legal or ethical grey areas.
Ethical AI is at the core of what we do. We believe AI should be transparent, accountable, and fair. We build our AI systems to avoid bias, respect privacy, and uphold human values. Every AI solution we develop is carefully monitored to ensure it enhances human creativity and decision-making, while never compromising on ethical standards.
- Yes, we’d be happy to share our AI policy. It covers everything from our ethical principles, data usage guidelines, to our stance on transparency and human oversight. Our AI policy is designed to ensure that every aspect of AI we deploy aligns with both legal standards and our commitment to ethical, human-centric practices. Email the big cheese at Humaine: [email protected]
