AI is transforming marketing by powering deeper insights, smarter strategies, and faster execution. With the ability to process vast amounts of data instantly, AI helps brands understand their audiences on a granular level—anticipating needs, behaviours, and preferences with pinpoint accuracy. This means more effective targeting and more personalised content, delivered at exactly the right moment.
AI also drives efficiency. It automates tasks like ad optimisation, customer segmentation, and performance tracking, freeing up your team to focus on creativity and strategy. Campaigns learn and adapt in real-time, so your marketing is always evolving, ensuring you’re ahead in fast-moving markets.
Most importantly, AI makes marketing truly customer-centric. By understanding individual behaviours and emotions, it helps brands build deeper, more personal relationships. The result? Loyal customers and smarter, more impactful campaigns.
Google search shows 15.16 billion results for “AI” . That’s a lot considering “Tiktok” only has 5.7 billion. (Source: Synthesia)
97% of business owners believe ChatGPT will help their business (Forbes)
“Artificial intelligence and generative AI may be the most important technology of any lifetime.”
“The future of sales is to serve, not sell. Generative AI gives us guidance that’s so personal and precise, we’re always presenting the most relevant solutions — no pushing required.”
“It’s about making connections through the data that you might not have made as a human being. AI has the uncanny ability to tease out things about the consumer you might never think about.”
“We see the wave coming. Now this time next year, every company has to implement it — not even have a strategy. Implement it.”
After all, the same technologies that can be used to concentrate wealth and power can also be used to distribute it more widely and empower more people.”
“The reality is that being unprepared is a choice. The benefits come when we see AI as a tool, not a terror, and bring it into our sales motions.”
“The playing field is poised to become a lot more competitive, and businesses that don’t deploy AI and data to help them innovate in everything they do will be at a disadvantage.”
“A lot of times, the failings are not in AI. They’re human failings, and we’re not willing to address the fact that there isn’t a lot of diversity in the teams building the systems in the first place. And somewhat innocently, they aren’t as thoughtful about balancing training sets to get the thing to work correctly.
“When deploying AI, whether you focus on top-line growth or bottom-line profitability, start with the customer and work backward.” [watch video]
Deals are won by having a conversation, and I think you’re always going to need a person to have that relationship and build that rapport with the customer. What we want to do is leverage AI so that they can do more of that.”
“The world of enterprise software is going to get completely rewired. Companies with untrustworthy AI will not do well in the market.
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