Artificial intelligence is transforming customer loyalty programmes in the UK, as brands compete to offer hyper-personalised experiences while balancing data privacy concerns. A shift towards instant digital rewards and sustainability-driven initiatives is reshaping the way businesses build lasting relationships with consumers….
The ‘Future of Work’: Balancing AI efficiency with human dignity in a changing landscape
By Dean McCoubrey head of Tech and Training In my two jobs as a human-centric AI leader, and a GenZ social media and digital citizenship educator in schools, it’s evident we have an all-new and hyper unpredictable future to consider. This requires…
AI agents for good? ITU’s AI for Good Global Summit
A new wave of autonomous AI—capable of reasoning, acting independently, and scaling at unprecedented speed—is rapidly reshaping the technological landscape. The rise of “agentic AI” and powerful, low-cost AI models is making artificial intelligence cheaper, more widely available, and potentially more…
How Social Media Prepared Us for AI
A Wake-Up Call to Reclaim Our Humanity By Dean McCoubrey head of Tech and Training In the last two decades, social media has reshaped how we think, feel, and connect. It has also unwittingly prepared us for the next seismic technological shift:…
NRF 2025: Retail’s Future Unveiled with Humaine at the Forefront
NRF 2025: Retail’s Big Show lit up New York City with groundbreaking innovation and collaboration, drawing over 40,000 attendees and 1,000 exhibitors to the industry’s premier global event. Humaine was at the heart of the action, engaging with thought leaders, exploring…
Humaine’s Generative AI Trends in 2025: The Next Turning Point
Generative AI Trends in 2025? Not easy to predict. After all, AI is reshaping industries at an unprecedented pace, but its integration into society brings a complex mix of innovation, regulation, and responsibility. As we look to 2025, the key trends…
AI in 2024: Transformative Growth and the Imperative of Ethics
The year 2024 has been nothing short of transformative for artificial intelligence (AI). Rapid advancements in technology, groundbreaking applications across industries, and intensified regulatory discussions have highlighted the critical need for an ethical framework guiding AI’s growth. As the world races…
TOME: A Path to Marketing Excellence with AI
At our agency, we understand that navigating the world of AI marketing can feel overwhelming, but it doesn’t have to be. That’s why we’ve developed a clear, four-step process called TOME, designed to guide your brand from AI awareness to becoming…
“Is AI the Missing Link for Marketing Directors’ Success?”
Artificial intelligence is revolutionising industries across the globe, and marketing is no exception. From hyper-personalised customer experiences to automated content creation, intelligent systems are dramatically reshaping the marketing landscape. Yet, for many marketing directors, machine learning technologies also brings a mixture…
Unlocking AI’s Power: How Retailers can Enhance Customer Personalisation
In today’s competitive retail landscape, AI’s role in customer personalisation has become a critical driver for success. Retailers who leverage AI are not just meeting customer expectations but exceeding them with tailored, data-driven experiences. Whether it’s through predictive analytics, product recommendations,…