For years, A/B testing has been the trusted companion of marketers—offering a methodical, data-backed approach to campaign optimisation. Test two versions of a message, serve them to split audiences, and invest in the one that performs better. Logical. Sensible. Economical. But…
If granny can now make a TV ad, should you hire her?
A caution to business leaders adopting Generative AI without a plan Last week, OpenAI launched its upgraded visual toolset, and just like that, another level of creativity, execution and automation became available at the click of a prompt. We can now…
How AI is Reshaping UK Customer Loyalty Programmes
Artificial intelligence is transforming customer loyalty programmes in the UK, as brands compete to offer hyper-personalised experiences while balancing data privacy concerns. A shift towards instant digital rewards and sustainability-driven initiatives is reshaping the way businesses build lasting relationships with consumers….
The ‘Future of Work’: Balancing AI efficiency with human dignity in a changing landscape
By Dean McCoubrey head of Tech and Training In my two jobs as a human-centric AI leader, and a GenZ social media and digital citizenship educator in schools, it’s evident we have an all-new and hyper unpredictable future to consider. This requires…
AI First. AI Fast. AI Fall Short.
Avoiding the Hype and Ensuring Strategic Alignment AI First. AI Centric. AI Gold Rush. These are the common terms that are now starting to pierce boardrooms around the world. And in many instances, there’s a reason. Missing the wave means you…
From Cutting Boards to AI: A Creative’s Journey Through Change
The Only Constant in Creativity? Change. By Geraint Gronow Every generation faces that defining moment, the arrival of a new technology that makes you question everything. Is this the end of my career as I know it? I’ve been there. More…
AI agents for good? ITU’s AI for Good Global Summit
A new wave of autonomous AI—capable of reasoning, acting independently, and scaling at unprecedented speed—is rapidly reshaping the technological landscape. The rise of “agentic AI” and powerful, low-cost AI models is making artificial intelligence cheaper, more widely available, and potentially more…
Humaine Sponsors Free Online Safety Initiative Launched on Safer Internet Day 2025
In recognition of Safer Internet Day, a global initiative promoting a safer and more responsible digital world, Humaine, the human-centric AI marketing agency, is sponsoring the MySociaLife Hero Program, an initiative that provides free digital citizenship and online safety training to…
How Social Media Prepared Us for AI
A Wake-Up Call to Reclaim Our Humanity By Dean McCoubrey head of Tech and Training In the last two decades, social media has reshaped how we think, feel, and connect. It has also unwittingly prepared us for the next seismic technological shift:…
Retailers Need Support: AI-Powered Retail Innovation at Full Speed
By Mike Butler and Grant Hillary The retail industry is undergoing a transformative era, fuelled by rapid technological advancements and evolving consumer demands. By 2025, AI-powered retail innovation will define the sector as businesses leverage cutting-edge tools to optimise operations, improve engagement, and…
