This week, Saudi Arabia launched Humain, a multibillion-dollar artificial intelligence company chaired by Crown Prince Mohammed bin Salman and backed by the country’s $940bn Public Investment Fund (PIF). It’s not just a corporate announcement—it’s a declaration of intent. Humain is set…
Are you replaceable by AI? If you choose to be
There’s a lot of hearsay going on and it concerns our future; doomsday prophesying of human intelligence being inferior and possibly replaceable. AI is showing off at the moment. Its text-to-image generation skills are squashing our identities into toy packaging as…
The Shadow Stack: Why Companies Are Blind to the AI Already Inside Them
In boardrooms across the world, executives are grappling with the pressure to define their AI strategy. But while their eyes are fixed on the horizon—tracking roadmaps, forecasts, and disruption—they often overlook what’s already unfolding inside their organisations: the invisible adoption of…
Why A/B Testing Is No Longer Enough
For years, A/B testing has been the trusted companion of marketers—offering a methodical, data-backed approach to campaign optimisation. Test two versions of a message, serve them to split audiences, and invest in the one that performs better. Logical. Sensible. Economical. But…
If granny can now make a TV ad, should you hire her?
A caution to business leaders adopting Generative AI without a plan Last week, OpenAI launched its upgraded visual toolset, and just like that, another level of creativity, execution and automation became available at the click of a prompt. We can now…
How AI is Reshaping UK Customer Loyalty Programmes
Artificial intelligence is transforming customer loyalty programmes in the UK, as brands compete to offer hyper-personalised experiences while balancing data privacy concerns. A shift towards instant digital rewards and sustainability-driven initiatives is reshaping the way businesses build lasting relationships with consumers….
The ‘Future of Work’: Balancing AI efficiency with human dignity in a changing landscape
By Dean McCoubrey head of Tech and Training In my two jobs as a human-centric AI leader, and a GenZ social media and digital citizenship educator in schools, it’s evident we have an all-new and hyper unpredictable future to consider. This requires…
AI First. AI Fast. AI Fall Short.
Avoiding the Hype and Ensuring Strategic Alignment AI First. AI Centric. AI Gold Rush. These are the common terms that are now starting to pierce boardrooms around the world. And in many instances, there’s a reason. Missing the wave means you…
From Cutting Boards to AI: A Creative’s Journey Through Change
The Only Constant in Creativity? Change. By Geraint Gronow Every generation faces that defining moment, the arrival of a new technology that makes you question everything. Is this the end of my career as I know it? I’ve been there. More…
AI agents for good? ITU’s AI for Good Global Summit
A new wave of autonomous AI—capable of reasoning, acting independently, and scaling at unprecedented speed—is rapidly reshaping the technological landscape. The rise of “agentic AI” and powerful, low-cost AI models is making artificial intelligence cheaper, more widely available, and potentially more…
