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AI in 2024: Transformative Growth and the Imperative of Ethics

The year 2024 has been nothing short of transformative for artificial intelligence (AI). Rapid advancements in technology, groundbreaking applications across industries, and intensified regulatory discussions have highlighted the critical need for an ethical framework guiding AI’s growth. As the world races…

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Mellon Educate Building Blitz: Action + Compassion

Looking back on last week’s Mellon Educate Building Blitz, one cannot help but feel profoundly moved. Over 400 volunteers from around the world left their homes, families, and routines to dedicate themselves to a project far greater than themselves. In a…

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AI Cares. Depending on the Human.

In today’s digital world, artificial intelligence is reshaping branding and marketing, allowing for unprecedented levels of efficiency, personalisation, and scalability. However, while AI’s role in marketing is clear, the approach we take when using it can make or break brand relationships….

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Ethical AI-Driven Marketing: The Humaine Approach

In a world where technology advances at breakneck speed, businesses are grappling with the challenge of adopting artificial intelligence (AI) in a way that not only drives growth but also respects human values- ethical AI. At Humaine, we believe that AI’s…

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Humaine Launches in Europe at World AI Summit 2024, Amsterdam

Amsterdam, Netherlands – October 10, 2024 – At the World AI Summit 2024, Humaine, a pioneering human-centric AI marketing agency, officially launched its South African and European operations yesterday. The timing of this debut couldn’t be more significant, as the global conversation around responsible…

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TOME: A Path to Marketing Excellence with AI

At our agency, we understand that navigating the world of AI marketing can feel overwhelming, but it doesn’t have to be. That’s why we’ve developed a clear, four-step process called TOME, designed to guide your brand from AI awareness to becoming…

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“Is AI the Missing Link for Marketing Directors’ Success?”

Artificial intelligence is revolutionising industries across the globe, and marketing is no exception. From hyper-personalised customer experiences to automated content creation, intelligent systems are dramatically reshaping the marketing landscape. Yet, for many marketing directors, machine learning technologies also brings a mixture…

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Marketing can never be the same again

The marketing landscape has always been shaped by technological advancements. From the rise of radio ads to the explosion of social media, marketers have consistently adapted to reach their audiences through new mediums. However, no technological development has disrupted the marketing…

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Unlocking AI’s Power: How Retailers can Enhance Customer Personalisation

In today’s competitive retail landscape, AI’s role in customer personalisation has become a critical driver for success. Retailers who leverage AI are not just meeting customer expectations but exceeding them with tailored, data-driven experiences. Whether it’s through predictive analytics, product recommendations,…

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How Humaine is Revolutionising Marketing with Personalised AI

The Rise of AI Personalisation in B2B Storytelling As competition gets fiercer, more B2B brands are turning to AI to build deeper connections and improve marketing performance. AI’s ability to personalise content and predict customer needs is proving invaluable in helping…

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