1. Ethical AI Use
Our agency, Humaine, commits to developing and deploying AI solutions that uphold ethical standards in marketing. We ensure that AI technologies are designed and used in ways that promote fairness, respect human rights, and avoid causing harm to individuals or communities. We are committed to eliminating bias in AI-driven decisions, particularly in content generation, targeting, and advertising distribution. Continuous audits will be conducted to ensure fairness and prevent discrimination based on race, gender, age, or other protected characteristics.
2. Copyright and Intellectual Property (IP) Compliance
We recognise the importance of respecting intellectual property rights in all AI-driven marketing activities. Our AI tools will only generate content that is either original or appropriately licensed. We ensure that AI systems do not infringe on copyrighted works by sourcing data responsibly and applying copyright protection measures to AI-generated outputs. Our agency will strictly adhere to international and local copyright laws, protecting both client and third-party IP.
3. Data Privacy and Security
Data security is paramount in our AI solutions. We comply with data protection regulations such as the General Data Protection Regulation (GDPR), ensuring that all personal data processed by our AI systems is securely stored, anonymized when necessary, and only used with informed consent. Our agency will follow best practices for encryption, data access management, and regular security audits to protect client and consumer information from breaches, unauthorized access, or misuse.
4. Transparency and Explainability
We believe that transparency is essential in all AI applications. Our clients will receive detailed information about how AI systems make decisions in marketing activities, including how data is used and processed. Whenever possible, we provide explainable AI (XAI) mechanisms to ensure our clients understand the rationale behind AI-driven outcomes such as audience targeting, content suggestions, or automated customer interactions.
5. AI Training for Clients
To empower our clients in making informed decisions about AI technology, we provide comprehensive training and resources on how to effectively and ethically use AI in marketing campaigns. This includes understanding the limitations and capabilities of AI, interpreting AI-generated analytics, and recognizing potential ethical dilemmas in automated marketing practices.
6. Bias and Discrimination Prevention
We are committed to ensuring that our AI systems are free from bias that could result in discriminatory practices. All AI-driven content and marketing strategies will undergo regular testing to detect and mitigate bias, particularly in customer segmentation, ad targeting, and messaging. We prioritize diversity in the training data used and implement fairness checks to ensure that all groups are treated equitably by our systems.
7. Responsible Use of Client Data
All data shared by clients is handled with the utmost responsibility. We only collect and use the data necessary for marketing purposes, ensuring full compliance with applicable data privacy laws. Client data is never sold or shared with unauthorized third parties, and its use within our AI models is governed by strict confidentiality agreements.
8. Compliance with AI Legislation
Our agency fully adheres to all relevant AI regulations, including the upcoming EU AI Act and the Blueprint for an AI Bill of Rights in the United States. We ensure that our practices align with these frameworks, particularly in ensuring transparency, fairness, and accountability in AI-driven marketing activities .
9. Continuous Monitoring and Improvement
We continually monitor AI systems for performance and ethical compliance, conducting regular reviews and updates based on the latest AI legislation, industry standards, and best practices. Feedback loops are integrated into our systems to ensure continuous improvement, particularly in preventing algorithmic discrimination and enhancing transparency.
10. Client Responsibility and Collaboration
We work closely with our clients to ensure they are aware of their responsibilities when using AI systems. We provide clear guidelines on ethical usage, and require clients to agree to terms that ensure compliance with ethical standards and legal obligations. Collaborative reviews are conducted periodically to align AI use with both business goals and societal values.
11. Accountability and Redress
In the event of errors or ethical concerns arising from our AI-driven systems, we ensure there are clear processes for accountability and redress. Affected parties can raise concerns, which will be addressed promptly and transparently. Where AI decisions have a significant impact on individuals, human oversight will be maintained to review and correct potential issues.
12. Sustainability and Social Impact
We are committed to ensuring that our AI solutions contribute positively to societal well-being and sustainability. AI tools are designed with environmental and societal impact in mind, prioritizing responsible data usage, energy efficiency, and promoting inclusive marketing practices that benefit diverse audiences..
