Looking back on last week’s Mellon Educate Building Blitz, one cannot help but feel profoundly moved. Over 400 volunteers from around the world left their homes, families, and routines to dedicate themselves to a project far greater than themselves. In a…
AI Cares. Depending on the Human.
In today’s digital world, artificial intelligence is reshaping branding and marketing, allowing for unprecedented levels of efficiency, personalisation, and scalability. However, while AI’s role in marketing is clear, the approach we take when using it can make or break brand relationships….